eCommerce

Demi's Dreamy Delights

Turning a custom baking business into a digital customer journey

store

The challenge

Orders arrived through social messages with no structure, pricing was worked out manually and there was no record of what a customer had ordered before.

The idea

Give the customer the same guided experience online that they would get in a conversation, and let the business capture every order as structured data.

The solution

A brand website with an interactive Dream Cake Studio, structured online ordering, QR-linked marketing and automated order notifications feeding a single order record.

Technology delivered

Technology delivered: structured online orders and a guided product journey replacing free-form messages.

What this demonstrates

Client technology projects
Guided product configuration
Consumer-facing commerce

Have a similar problem?

Tell us what is not working and we will map the shortest practical route to fixing it.

Get a Quote